Shifting Narratives: The United States in a Post-Counterterrorism World
The United States, as a nation, has endured civil war and revolution in its struggle for independence and democratic governance. Since the early settlements began in the 17th century, the flow of goods, peoples and ideas have helped America expand and industrialize, emerging as the United Colonies and subsequently, culminating into the free United States of America we know today. Defeating the British Empire in the 18th century, the world’s superpower at the time, must have instilled in the early Americans that God was on their side. The settlers’ strong belief in manifest destiny – which some settlers believed the lands of America were ordained unto them by God – drove them to expand onwards to conquer all of the United States’ current territory over time (Pratt, 1927).
As the Old World empires became embroiled in conflict and turmoil leading to two destructive world wars, it left the young American nation to fill the empire vacuum and dominate the world order. Blessed with abundant natural resources and straddling two great oceans on either side, the United States was probably on its way to global primacy anyway (Lenz, 2008).
American power emanated not only from its geopolitical sources of power, but through a long-lasting belief in the principles set out in its constitution, and by its values and democratic ideals. The United States views itself and its identity in relation to the rest of the world, and carried forth the idea of manifest destiny into its foreign policy (Brands, 1998; Zoysa, 2005; Pfaff, 2010). The United States, emboldened by the fall of the Soviet Union and shocked by the 9/11 attacks, believed it was necessary to ensure the dominance of its supposed superior values, legal system and ideals over the rest of the world, leading to, as Pfaff observes, to “an American mission to abolish evil from the world (a task in the past ordinarily thought reserved to God)” (2010, p15).
It seems, therefore, that America’s history and its self-prophesied destiny are intertwined with one another and both lead it to differentiating itself from the rest of the world. Its purported special mission to civilize the world (Kaplan, 1995) spills forth into its foreign policy by extension under the banners and slogans that are perceived to differentiate them from their adversaries by ways of morality, inherent values or perceived goodness. American political myths such as manifest destiny and god-ordained civilizing mission in the world, that are deeply embedded in the American psyche, have led to the belief in American exceptionalism (Krebs, 2015a).
This paper therefore analyses the United States’ foreign policy by exploring the United States’ use of grand narratives. This paper defines such narratives as political banners or slogans that are designed by the state to headline its foreign policy priorities. These narratives stem deeply from a state’s political culture, myths, identity and history, and thus can be built to be espoused by both sides in a narrative battle. To illustrate, by brandishing Iran as an ‘’Axis of Evil’ state by the United States, Iran has also used similar rhetoric in calling the United States ‘the Great Satan’ to the Iranian populace (Pyszczynski et al, 2006). Narratives also differ in nature and in aims (Schmitt, 2018). For instance, post-Brexit “Global Britain” serves to outline Britain’s re-orientation to engage regions and states around the world, with less of a material focus on Europe (Peters, 2021). Similarly, China’s “peaceful rise” formally denotes the Chinese Communist Party’s (CCP) purported goal of peacefully attaining its former prestigious status in the world, by channeling efforts towards diplomacy, trade and investment globally.
On the other hand, the United States has utilized several grand narratives during different eras, yet they have proven consistent with its worldview, as this paper will show. The U.S. provides for compelling study as its narratives have predominantly been carved out from its historical identity as a people ordained by God locally and globally that shapes its foreign policy. Hence, American grand narratives will form the main analysis of this paper.
The United States’ narratives are confrontational in nature, as they aim to elicit a “rally around the flag” effect on its general population and on policymakers, by giving them an adversary to, essentially, rally against. In the United States’ case, grand narratives provide strategic priority for the execution of foreign policy against an identified adversary that is perceived to threaten the US’ existence and/or values. Furthermore, they enable and justify the ends through the use of all means at the U.S.’ disposal, mainly achieved by demonizing said adversary. The U.S. relies upon its distinct history ordained through a sustained belief in manifest destiny in its viewing of the world and its role in it. Hence, political myths are instrumental in shaping grand narratives (Bottici, 2007; Schmitt, 2018).
Such grand narratives are as old the United States itself and can be found to be used during the American settlers’ national expansion in the 18th century, World War 2 against Nazi Germany, the Cold War against the Soviet Union, the War on Terror against Islamic extremists, and now, in the new Cold War against China. While this paper does not suggest that designating a national grand narrative means a single-minded U.S. focus on an identified adversary, narratives aid in the contextualization of the main drivers of foreign policy.
In broader terms, such narratives with a rallying effect stem from, and contribute to, propaganda generation. Propaganda, by no means, is limited to shaping foreign policy and forming new political ideals of a state, it encompasses all areas of governance and life. Jacques Ellul points this out but also adds that propaganda heavily influences government policy and can cement popular notions and perceptions as well (1962). Narratives identified here as political banners do not prescribe specific policy actions, rather they outline general foreign policy priorities.
While narratives may guide foreign policy, they further serve as tools for propaganda generation, especially when certain policy choices do not complement the overall narrative. For example, China’s peaceful rise narrative is not easy to sell in light of it building islands within disputed waters in the Asia Pacific, or its repression of Uyghur Muslim minorities in its western borderlands. Similarly, the United States’ self-ordained civilizing and democratizing mission is severely undermined when it orchestrates CIA-backed coups of democratically elected governments as seen during the Cold War, or when it tortures prisoners in prisons such as Abu Ghraib in the name of the War on Terror. Thus, policy choices do not necessarily complement the grand narrative set out.
This paper purposefully avoided substituting narratives for metaphors – unlike Heradstveit & Bonham (2007) – as the latter are mainly used as literary devices in speech. Narratives, on the other hand, tell a story about history, identity and values, while providing continuous cover for a continuous enactment of foreign policy (Browning, 2008; Krebs, 2015a). However, metaphors can have a similar utility to narratives in how the narrating state views, and how it expects its populace to view, the world (Heradstveit & Bonham, 2007). Further to this, it has been noted that the use of narratives to understand international relations and foreign policy has grown, at least notably, since the 1990s (Kirke, 2015; Schmitt, 2018; Hagstrom & Gustafsson, 2019).
Narratives, similar to metaphors as explained by Heradstveit & Bonham, help to reimagine the world at large (2007). The narrating state uses these narratives to reshape their own and their people’s understanding of the world to identify real or constructed threats to their values or existence. Heradstveit & Bonham explain this when concluding that Iran’s inclusion into America’s ‘Axis of Evil’ narrative being due to the “theocracy’s general hostility to the United States (opposition to good must be evil)” (2007, p424). Hence, the perceived goodness of the United States necessitates its combat with its adversaries, and by extension, expects the American people to view this course of action as just & necessary. However, the latter aim has not always produced the intended results of engendering a rallying effect, as observed by Krebs (2015b).
In alluding to the ‘faces-of-power’ framework, which defines four separate ‘faces’ to the use of narratives (Shepherd, 2015), the fourth face of power is predominant in this paper’s understanding of US narratives vis-a-vis its foreign policy, as this fourth face limits narratives to a predefined cultural and historic context. Hagstrom & Gustafsson further highlight that this fourth face necessitates a master narrative that is ‘deeply institutionalized’ (2019, p392). However, this paper adds that, in the case of U.S. foreign policy at least, such grand narratives of the fourth face have been observed to lean toward creating a rallying effect in their perspective, tonality and intent. The U.S. relies on deeply-rooted foundational political myths such as manifest destiny, among others, to build such grand or master narratives – as this paper will show.
Thus, it can be concluded that grand narratives are products of internal propaganda, as they work to cement certain notions developed by foundational political myths, that are themselves composed of states’ historical experiences and values. They do not always produce consistency in policy choices. However, they remain important tools for conducting U.S. foreign policy as they work to create a rallying effect at home to aid states identify and differentiate themselves from adversaries. Similarly, narratives demarcate and redefine the world as the narrating states imagine it to be in a given context. In the case of the United States, these narratives emanate from a fourth-face understanding of the intents and purposes of narrative-making that are deeply embedded in American identity and ultimately guide and shape foreign policy priorities.
This paper examines the United States’ long history of narrative building to counter adversaries throughout the Cold War & War on Terror eras to better understand the current narrative models deployed against the perceived threat of China’s rise as a global power. Hence it aims to deconstruct the United States’ deeply-rooted self-perception and national identity to gain a more refined understanding of the narratives used by the United States during the aforementioned wars. This understanding will aid in an evaluation of the use of narratives in the post-counterterrorism era that are focused largely on the threat of China’s rise. This paper will show a divergence from traditional, inward narrative building models that were based on distinguishing a ‘good’ United States from ‘evil’ adversaries – as seen during the Cold War and War on Terror – where it espoused its manifest destiny and mission to protect its ideals against perceived foreign evils. The contemporary narratives levelled against China – henceforth referred to as the ‘Chinese narratives’ – are manifested through purely secular terms and target a global audience. The United States defines China’s threats in these narratives by magnifying the latter’s challenge to the Rules Based Order (RBO) in the international system and continues to level claims against China being a revisionist power that undermines western ideas about the status-quo.
American Inward Narratives: Historical Context
The United States perceives itself in relation and in contrast to the rest of the world, as noted by some scholars (Huntington 1997; Pillar, 2016). As shown earlier, the U.S. uses the narrative of manifest destiny to elevate their values and principles above those of the rest of the world. They use this in multiple manifestations that have included equating their role to a battle for good over evil. This renders grand narratives as strategic necessities in combating US adversaries, by firstly identifying said adversaries, defining the threats they pose to America and its values, and by magnifying what differentiates them from the United States in terms of values and global ideals. Simply put, the United States has a tendency to search for “monsters to destroy” (Pillar, 2016, p109). It is thus imperative to view Washington’s foreign policy by considering the norms and values that they perceive to be under threat – as will be examined further in this text.
At home, the United States views itself as the protector of the ‘Free World’ and holds certain human rights as inalienable, and thus pursues a foreign policy to reinforce these popular ideals abroad, evident during the Cold War and the War on Terror periods (Mertus, 2004). Its toolkit in pursuing these ideals globally includes – as will be seen in the coming paragraphs – preemption as an overarching tactic and guides foreign-policy thinking in the United States, particularly since the second Bush’s presidency (Strategic Comments, 2002). Moreover, the United States has deployed diplomacy, force & subversion dedicated to the ideals set out by their grand national narratives across various eras (Palmer,2005). In essence, the U.S. uses all tools available at its disposal to gear itself toward foreign policy objectives that are based on the grand narrative at hand in a significant way.
The Cold War saw the United States focus its efforts on combating the Communist Soviet Union and its allies while defending other ‘free’ or allied states and entities from this perceived threat. Among many other instances, the United States was involved militarily in the Vietnam War, it provided support to Cuban rebels in the Bay of Pigs Invasion attempt in 1961 and directly sponsored and orchestrated coups in several states including Iran and Guatemala (Westad, 2005). These initiatives were all based on the Cold War grand narrative that dominated US foreign policy; referred to as the ‘Cold War Consensus’ (Wittkopf & McCormick,1990; Krebs, 2015a).
The culmination of such a narrative stemmed largely from the irreconcilable ideological differences between the democratic & liberal values of the United States and the Communist ideals & totalitarian nature of the Soviet Union (Nixon, 1994). This consensus called for and enabled a containment strategy against the Soviet Union to limit its expansion and spread to ‘free’ nations of the world (Wittkopf & McCormick, 1990), as demonstrated by the aforementioned military interventions, support of rebel forces against Communism and the orchestration of coups in foreign states around the world during the Cold War.
The Cold War Consensus narrative was – for better or for worse – helpful in gearing U.S. foreign policy during the Cold War, however it has been shown that it did not lead to as comprehensive a rallying effect as intended. This consensus, due to its strong propagandistic nature, was a narrative “to which American elites…felt compelled to adhere in their public announcements, regardless of their private qualms (Krebs, 2015b, p191). Despite Krebs’ aforementioned assertion, Gelb & Betts observed that the consensus narrative was a direct cause of the decision to go to war in Vietnam during the Cold War (1979). The aforementioned views highlight that the consensus narrative played a vital role in the unfolding of U.S. foreign policy during the Cold War.
There remains a considerable amount of scrutiny surrounding the extent to which an internal consensus was ever reached amongst policymakers after espousing this Cold War narrative (Wittkopf & McCormick, 1990; Krebs, 2015a; Krebs, 2015b), however, this paper’s focus is on the fact there was a Cold War narrative at all, and not whether its aims of producing a rallying effect (or in this instance, a consensus) were achieved or not. The overarching finding here is that an inward-geared narrative was used and that it guided U.S. foreign policy during the Cold War. This consensus narrative identified the Soviet Union & Communism as America’s adversaries and utilised the threats the former were perceived to have posed to American values as cause and justification for creating the consensus narrative. The Cold War Consensus is linked directly to US foreign policy of both covert and overt military action and in its financial and logistical support to allies, non-aligned states and anti-Communist entities. It remained in-line with America’s self-identification as a nation ordained by God through its belief in manifest destiny to combat Communism in order for purported good to prevail over alleged evil.
This grand narrative was decommissioned, in effect, with the fall of the Soviet Union toward the end of the 20th Century and was replaced formally to counter Islamic extremism after the 9/11 attacks.
The ‘War on Terror’, as a narrative served a similar purpose in that it inwardly justified the US invasions of Afghanistan in 2001 & Iraq in 2003. It further justified overt and covert military action in Syria, Yemen, Pakistan & Libya in the aftermath of the earlier invasions, in the name of fighting terrorism. Furthermore its continued stance towards Iran was shaped directly by this narrative (Bahgat, 2003). In January 2002, The Bush administration relied on a sub-narrative of states belonging to an ‘Axis of Evil’ that allegedly supported and financed terrorist groups & sponsored terrorism as a whole (Politico, 2019). Crossley shows that this narrative led to a convergence between Christianity scholars and justifications for the Iraq invasion (2014). This Axis narrative initially included Iraq, Iran and North Korea, but grew to include other states over time (Marandi & Pirnajmuddin, 2009). However the linking of the axis & War on Terror narratives implicitly links the axis countries to the perpetrators of the 9/11 attacks (Heradstveit & Bonham, 2007). What is curious about this linking is that Saudi Arabia, the country with the highest number of hijackers aboard the planes on 9/11, was not designated as an Axis of Evil state, which signifies the earlier point that policy actions can undermine the existing grand narrative’s integrity. The omission of Saudi Arabia also shows how the inward focus of this grand narrative left it more immune to scrutiny from foreign powers and allowed it to enact its foreign policy based on its own internal insecurities and threat perceptions.
George W. Bush declared the ‘War on Terror’ on the 16th of September 2001, less than a week after the 9/11 attacks. On August 30th 2021, two weeks short of the war declaration’s 20th anniversary, US president Joe Biden declared the end of America’s total military withdrawal from Afghanistan – signaling the end of the ‘War on Terror’ rhetoric espoused by the White House with it. This was clear when Joe Biden referred to ending the ‘forever war’ (The White House, 2021), a synonym for the war on terror (Filkins, 2008), in his remarks to the press on the 31st of August 2021. Biden added “This decision about Afghanistan is not just about Afghanistan. It’s about ending an era of major military operations to remake other countries” (The White House, 2021).
While the aforementioned proclamation does not signify an end to counter-terrorism efforts, it marks a shift whereby the US will not find itself invading another state for the sake of fighting terrorism. However, the American withdrawal allowed the Taliban to regain control of Afghanistan’s governance for the first time since 1996, leaving room for this narrative to be potentially revived in the distant future should the need arise. The Afghanistan withdrawal followed on from a significant drawback of US military activities in Iraq, Syria & Libya, where the United States began to lead from behind and allow regional actors to take on a more prominent role in each of the aforementioned conflicts (Marsh, 2014; Dolan, 2017). Since then, other powers have managed to gain a foothold in these regions, namely Russia in Syria and Turkey in Libya. To quantify this drawback, the number of US drone strikes in the Middle East is on the decline. In 2020, Middle East drone strikes stood at 1,459 strikes, compared to 852 strikes in 2021 – this marks a notable decrease of almost 42% (“US Military”, 2021).
Narrative Divergence: Global Audiences
The aforementioned points not only highlight, with good reason, that the ‘War on Terror’ narrative is now practically defunct, they also indicate that the US’ position policing the world is on the decline. This decline has significant ramifications for the changing world order as the United States, overall, does not seem likely to intervene militarily in conflicts that are not terrorism-based either; such as Russia’s recent war with Ukraine in 2022. Emerging powers are beginning to exploit this reality as aforementioned with Russia, and this could possibly lead to a similar scenario with regards to Chinese ambitions in Taiwan and further afield.
These global trends necessitated a new grand narrative for the United States to counter new perceived threats in the coming decades of the 21st century. For the first time since its fledgling empire days, The United States’ manifest destiny and self-ordained civilizing mission are under serious scrutiny, engendered by political fallout from its military failures in the Middle East. The United States managed to recover its prestige after the fall of the Soviet Union. However, after the military failures in the Middle East coupled with the rise of China, that prestige requires a new narrative to be salvaged and re-directed for better use. Essentially, a new adversary needs to be formally identified, and the threat they pose to American values, ideals and primacy need to be defined.
The United States finds itself in the midst of a changing world order, where China – among other powers – is causing the unipolar order to give way to a multipolar world. In 2011, Hillary Clinton – Secretary of State at the time – emboldened this trajectory by announcing the US’ pivot to Asia (Wang, 2016). This pivot began during a time when the Pentagon had announced defense budget cuts that would amount to over $500 billion by 2020 (Gardner, 2013). These opposing trajectories – the pivot to Asia and the Pentagon defense spending cuts – would have played a part in the US’ calculation in ending the war in Afghanistan in 2021, as it would have become growingly challenging to meet the demands of the US military in light of the budget cuts in place.
The political will to counter a rising China would see the United States focus a notable chunk of its resources in engaging with states in the Asia Pacific to counter China. The rise of China in the 21st Century poses the prime threat to the US-led world order and posits a real challenge to American primacy overall. Not only are China’s own policies of concern to Washington, its support of the heavily sanctioned Russian economy during the Ukraine crisis proves that US and its allies’ unilateral actions are no longer as effective as in the past.
The United States’ grand narrative of fighting terrorism changed to accommodate its pivot to Asia to counter China. In examining a new American narrative, Breuer & Johnston have noted a consistent and incessant espousal of a Chinese threat to the Rules Based Order (RBO) (2019). They further show – via tracking of online references & hits – that the threat to RBO is almost solely raised against China. Tracing the roots of this RBO narrative leads to the Melbourne Statement issued after a meeting between Australian Foreign Minister Kevin Rudd & US State Secretary Hillary Clinton in 2010, signaling the first record found indicating the official linking of RBO with China (Hagstrom & Gustafsson, 2019).
The use of RBO signals a marked difference to the narratives used by the United States to combat Communism or Terrorism, as this new narrative implies a threat being faced by the whole world, rather than one geared against US’ existence and ideals. The aforementioned deployment of an RBO narrative would necessitate a move away from the US’ reliance on foundational political myths of manifest destiny and an expressed aim of fighting evil, as the RBO narrative is more secular in nature. This narrative outlines threats to an existing world order and American primacy in lieu of a threat to the US as a nation as seen during the Cold War and War on Terror. Furthermore, this RBO narrative is not primarily geared inward towards the US populace and its policymakers, it is rendered primarily toward foreign capitals around the world due to its alleged global implications. The sustainability of this narrative being geared specifically against China is not assured, as Breuer & Johnston’s same study shows a decrease of the RBO narrative’s linkage to China and an increase to its linkage to Russia since 2015, coinciding with Russia’s annexation of Crimea (2019).
As aforementioned, the shift toward a multipolar world necessitates narratives to combat all emerging powers seen to be hostile to American primacy, therefore the RBO narrative remains relevant, with or without an increase or decrease of its linkage to one power at the expense of another. In essence, Russia and China are both perceived as candidates for threatening the Rules Based Order due to their expansion into Ukrainian territory and disputed South China Sea waters respectively, both being accused of “breaking the law” (Breuer & Johnston, 2019, p446).
A prime example for further understanding the outward focus of Chinese narratives, is the US citing the term ‘revisionist power’ vis-à-vis China (Taylor, 2007; Huiyun, 2009; Aziz, 2016; Chan, 2021). To the United States, Turner concludes that China “in short, is regarded as guilty until proven innocent” in its alleged intentions of revising the status quo, rules based order (2014, p154). This assertion has demonstrated its accuracy when Hameiri & Jones illustrated that China’s revisionist tendencies were prematurely posited by western scholars vis-à-vis the Chinese Asia International Infrastructure Bank (AIIB) even before the finalization of its mandate in 2015 (2018). While some of the claims of revisionism did indeed hold true after the mandate’s finalization – China has a 26% voting share in the AIIB (Wilson, 2019) – the preponderance to label Chinese-led initiatives as revisionist to the status quo is not unfounded, as by contrast, the World Bank is designed to maintain American veto control over decisions (He & Acharya, 2022).
Many scholars have further challenged the idea of an existing status quo and have deemed it as a Eurocentric, Western interpretation and narrative of the global order (Acharya & Buzan, 2007; Hurd, 2007; Moshirzadeh, 2009; Terhalle, 2015). The dominant status quo narrative thus is facing an anti-hegemonic challenge that allows room for the emergence of counter-narratives espoused by China. While narratives can and have been used by both parties in a narrative battle as seen with the American ‘Axis of Evil’ versus the Iranian ‘Great Satan’ (See Pyszczynski et al, 2016), the global context of the RBO & revisionist counter-narratives curtail the effect of the originating American narratives being sold to the intended audiences abroad. To further exemplify this point, the allegation of being a revisionist power, has been levelled back at the United States due to the unilateral policies enacted during the Bush & Trump presidencies (Hurd, 2007; Schweller, 2015; Ikenberry, 2017).
China & Counter-Narratives
Upon further examination, China can be seen to be playing the American game of using the fourth face of power by espousing its own narratives that are heavily built upon its unique identity and philosophy to differentiate its rise to global power status (Allison, 2017). China espouses a claim to a peaceful rise, similar to that that has been claimed by the United States during its own rise after World War 2 (Buzan & Cox, 2013). It differs from the United States in that China uses public diplomacy as a primary channel to propagate its narratives, as seen with the proliferation of Confucius Institutes built by the Chinese Communist Party (CCP) around the world (Paradise, 2009). The United States, on the other hand, has seen a decline in its use of public diplomacy institutions since the turn of the current century (Brown, 2002; Cull, 2013).
Furthermore, the use of RBO against China does not directly undermine the peaceful claims to China’s rise, as the AIIB example highlighted is a non-military initiative which China claims is building upon the existing RBO and not revising or challenging it (He & Acharya, 2022). Despite Washington’s anti-AIIB stance, key allies all over the world signed on to become founding members of the AIIB, including the United Kingdom (Ashbee, 2021), while the number of overall members has almost doubled from its inception in 2016 up until 2019 (He & Acharya, 2022).
Lastly, American allies are viewing certain anti-Chinese narratives as carrying coercive undertones, seen most recently in the American calls to its allies in banning the use of Huawei’s 5G technology which led to the UK reversing its deal with Huawei (Corcoral, 2021). On the other hand, a majority of main American allies in the Middle East ignored US calls and have pressed forward with adopting Huawei’s 5G technology, including Saudi Arabia, Egypt, the UAE and Oman (Wasser et al, 2022). Thus, while the ‘Chinese’ narratives indeed guide US foreign policy, the aforementioned statement regarding the current narratives’ limited efficacy stands.
Hence, these new Chinese narratives are not sustainable in shaping American foreign policy, particularly vis-à-vis garnering support and credence amongst states around the world, as its implementation lacks institutionalized public diplomacy channels to achieve the desired efficacy. Meanwhile China uses public diplomacy to aid its soft power and, in turn, bolsters its peaceful rise claims (Paradise, 2009). These narratives rely on proponent states of the global order status quo buying-in to these narratives without coercion to ensure their efficacy and long-term viability. With anti-hegemonic narratives increasingly becoming embedded in the self-identity and worldview of emerging powers and non-western institutions around the world, the intended results of the revisionist narratives are unlikely to manifest (Mufti, 2011; Javaid et al, 2016; Neruchek, 2017; Freire, 2018; Sakwa, 2019; Sakwa, 2020). Additionally, the sways and inconsistencies of American foreign policy orientation – especially noted during Trump’s ‘America First’ narrative – has left American allies bereft of confidence in America’s strategic orientation (Mahmood & Cheema, 2018; Kozyrev, 2019).
As such, the narratives geared toward China will need to be revised to ensure they gain credence globally and that they do not allow room for the narrative to be levelled back against the United States – if they are to succeed. The United States built narratives in the past to differentiate itself from its adversary culturally, politically and ideologically, however this trajectory is absent from the Chinese narratives of today, without which, the U.S. will find itself unable to maintain a rigorous support base at home or abroad. The previous narratives aimed to create a rallying effect at home, while the Chinese narratives today cannot expect such a rallying effect from foreign states due their coercive undertones coupled with American foreign policy inconsistencies in recent years.
Concluding Remarks
To summarize, the current focus of American foreign policy discourse on China has indeed been guided by narratives of Chinese revisionism and threat to the Rules Based Order (RBO). While the earlier Cold War and War on Terror narratives were built and geared toward an American populace & to U.S. policy makers alike, these new ‘Chinese’ narratives aim to market the idea of China posing a global threat to global capitals around the world. Similarly, the old narratives relied on foundational political myths, manifest destiny and American exceptionalism as the backbone of narrative building, meanwhile the Chinese narratives are more secular in nature and are based on the perceived Chinese threat to American global primacy rather than directly to America’s civilizing mission in the world. Furthermore, the older narratives, being inward-focused, were not hampered by counter-narratives espoused by the Soviet Union or ‘Axis of Evil’ states, however the ‘Chinese’ narratives being globally focused face a greater challenge in maintaining their credibility abroad, as the same claims have been levelled back to the United States by states and scholars alike, while some of its allies have not heeded American initiatives vis-à-vis China either.
Today, in an ever-increasing move to a multi-polar world, the new narratives geared toward China continue to require a global consensus to gain credence and credibility, however this has not had the desired efficacy thus far. China is also an important economic and trade partner for a majority of states, therefore the narratives can expect less support than those espoused morally against terrorist groups or ideologically against the Soviet Union. China’s economic and trade value to world states remains on the rise, and this has led to a lowered adoption to America’s anti-China stance amongst a notable number of its traditional allies (Nathan & Scobell, 2012).
The literature examined stresses the incompatibility of American and Chinese civilizational dynamics as having grave implications to global stability, and this view continues to gain prominence in the current rift between the two powers (Huntington, 2000; Allison, 2017; He & Acharya, 2022). This theoretical lens allows for the use of American values as a differentiating factor between the United States and China, by stressing real or imagined irreconcilable differences between America’s goodness versus an alleged Chinese evil. Narratives are – at their core – primarily propaganda tools to justify specific foreign policy initiatives. This justification cannot be substantiated when the primary audience is global and the claims levelled against China continue to be levelled back at the United States, as shown above. Furthermore, The United States’ decline in the public diplomacy sphere leaves it with little in terms of pushing forth its Chinese narratives to the target audience across the globe.
To conclude, the United States has and continues to rely on narratives to headline its foreign policy priorities. While the earlier narratives of the Cold War and the War on Terror had an inward focus that shielded them from potent scrutiny abroad, the Chinese narratives of today are geared toward a global audience that has necessitated a shift away from deploying myths and ideologies to justify them. It is clear that relying on manifest destiny and other political myths as justification for its China stance will not work on foreign powers, be they allies or otherwise. The current narratives deployed against China – such as the purported threat to RBO and its revisionist posture – are not foolproof as they have been levelled back at the United States by foreign powers and political thinkers alike. This has not aided the United States in aligning its allies’ stance against China as seen with the examples of the AIIB and that of the Huawei ban calls. China continues to pursue a strong public diplomacy strategy that provides cover for its claims to a peaceful rise, while the United States’ public diplomacy institutions have been on a steady decline since the end of the Cold War, leaving its narrative building without a strong, foundational platform to be effective.
Author Statement
This paper has made reference to various sources via in-text citations, the full reference list can be shared upon request. Readers’ feedback and comments are always appreciated and valued.
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